Nine years into doing this for a living, the benefits of brand photography I trust most have little to do with the photos. Trust. Clarity. A face you finally recognize.

And why it matters more than you think. I have opinions about grey backdrops for branding photos. Strong ones. Here’s one. The grey seamless backdrop is the khaki pants of personal brand photography. Safe. Unremarkable. The visual equivalent of saying absolutely nothing at all. And look, I get it. Nobody chose grey because they wanted […]

There are conversations that feel like a meeting. And then there are the ones that feel like a continuation. Here’s what nobody says about being photographed. Your brand photography is only as good as what happened in the room. You can have the best glass, the most beautiful location, the outfit that finally makes you […]

Professional, human and essence. The three layers I look for in every branding session, and why the strongest work holds all three.

The hair and makeup team that gets everyone else ready for the camera finally steps in front of it. Warehouse walls, a snowy mural, and fifteen women in heels.

Why so many of us tense up the second a camera appears, and what changes when nobody is asking you to perform.

Five things that separate branding photos that work from ones that just look nice, and how to get the good kind for yourself.