Light, Soul

& Stories

CATEGORIES 

Seven women from The Beauty Patrol team in black outfits standing in a row against a white wall on a wood floor

Editorial Team Branding in Louisville: Inside The Beauty Patrol Session

The hair and makeup team that gets everyone else ready for the camera finally steps in front of it. Warehouse walls, a snowy mural, and fifteen women in heels.

Black and white photograph of a church spire and stone buildings against a cloudy sky with a bird in flight

The Work I Do When I Leave

Travel isn’t a luxury for me. It’s a necessity. Why I leave, how it changes the way I see, and what I bring back to my branding work.

Smiling dark-haired woman with an arm tattoo lying on a white studio floor sketching on a tablet beside contact sheets

What Makes a Photo Feel Like You

Why so many of us tense up the second a camera appears, and what changes when nobody is asking you to perform.

A woman in a sage green jacket and a man in a gray sweater laughing together on a white sofa during a branding session

What Makes Great Branding Photos (And How to Actually Get Them for Yourself)

Five things that separate branding photos that work from ones that just look nice, and how to get the good kind for yourself.

Woman in a flowing blue and gold skirt reclining on a white sculptural sofa against a pink-lit white paneled wall

From Practice to Presence: How Creative Experiments Shape My Branding Work

Every creative experiment changes the way I see. How lighting tests, retreats and play shape the way I photograph brands.

Two women in western-style outfits and boots posing on the porch of a weathered wooden cabin at a Texas retreat ranch

How Continued Education Fuels My Art and Keeps My Louisville Brand Photography Fresh & Inspired

Texas light and heat has a way of stripping everything down to the truth. What a creative retreat taught me about letting go and creating alongside other artists.

Woman in a flowing orange dress with her arms raised at sunset on a rocky cliff in the Namibian desert

A Visual Diary of Namibia: A Journey Through Light, Landscape, & Legacy

Dunes, a ghost town, a comet, and a week of being behind the camera and in front of it. What Namibia taught me about my own advice.

In the Mood

Think of this your blog mixtape. Search the blog or press play on a few of my favorites below.

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The Honest Edit: What Your Photos Aren't Saying

ABOUT the Author

I’m Jama, Your Story Weaver, Recovering Event Orchestrator, Certified Deep Chats Expert

Thirty years, three careers, and one very consistent personality trait:

I ask the questions most people save for their closest friends. Turns out that's a decent skill to build a whole career on.

More About ME

BTS, client work, and whatever's currently obsessing me.

Follow Along

Save-worthy shots for your mood board, menu, or travel wishlist

Pin With Me

Business BTS and the occasional branding rant.

Connect with Me